How to start Digital Marketing:
I have been working in digital marketing for over many months and years and it has never been too late for anyone (experienced and out), to enter the thrilling world of online marketing.
The good news is that you can learn digital marketing without following the course of digital marketing in college or university, although there are many options.
You know how you can start a digital marketing career by building the necessary skills using online resources and by serving clients around the world from the comfort of your own home and I will show you my top 10 easy steps to start digital marketing at home.
Is digital marketing a good job?
Digital marketing is a good career choice. We live in a digital world and marketing budgets move to digital advertising and away from traditional sales channels.
Companies need to improve their online visibility and there is a growing need for digital marketing activities around the world.
The fact that you do not need to be physically present somewhere makes digital marketing ideal for people who want to start their own businesses or work as full-time freelancers.
A recent industry study conducted by Credo found that the average rate of digital marketing exhibitors worldwide is $ 140 per hour.
Of course, you will not be able to charge a higher price from the first day, there are various factors that affect the rate such as years of experience, the client's industry, country location, etc.
What is certain, however, is that there is money to be made in the digital marketing industry and the need for digital marketing consultants is growing rapidly and I will tell you how to start digital marketing with 10 easy steps.
Here are 10 steps you can take today to pursue digital marketing:
1. Know the basics of digital marketing
For beginners digital marketing, the first obvious step is to understand what digital marketing is and the key elements of digital marketing.
Digital marketing or online marketing as it is sometimes known as a broad term used to describe the online marketing process.
It has many features that cover all online promotion sites. You need to comprehend that it's anything but a solitary control yet has numerous processes (channels) that can take part in the digital marketing campaign.
In particular, digital marketing has the following channels:
Digital Marketing Channels Definition and Digital Channels Search Engine Marketing - combines two areas: search engine optimization (organic SEO) and paid search advertising.
Website Marketing - promoting your website online. Content marketing - how to use different types of content in your digital marketing campaigns. Email Marketing - marketing products or services using email.
Social Media Marketing - marketing on Facebook, Instagram and other social networks Mobile Marketing - marketing in various app stores (Google Play, Apple Store)Video Marketing - marketing on YouTube, Vimeo and other video channels Marketing Agency - making sales by promoting other people's products and earning a partnership commission.
A good skilled digital marketing manager should have the necessary skills to work with ALL of the above channels.
Don't worry, you don't have to read everything from day 1.
As you continue your digital marketing track, you will have the opportunity to work on a variety of strategies, technologies, and tools, and eventually, the puzzle will be completed.
2. Start your website once you know the basics
The next step is to get your hands dirty and start doing digital marketing. One of the best ways to use different digital marketing ideas in the real world is to start your own website.
Digital marketing is not a theoretical concept, but it is very measurable and effective. It is not enough to know the background behind SEO and social media marketing but you need to know how to use the various methods of practice.
Throughout your digital marketing career, you will be asked to promote various types of websites to increase their live traffic (SEO) or PPC marketing and social media advertising.
3. Become an SEO Expert
You can't pursue digital marketing work if you are not good SEO. First you need to be an SEO expert and build some skills.
With SEO you will learn how to build favorite websites for both users and search engines, and you can use the same concepts to improve your paid Google Ads and Facebook campaigns.
Build your SEO career slowly and when you feel you have the right SEO skills, go ahead and do more.
You can learn SEO for free from many websites and can get the idea how to start digital marketing by doing a proper SEO of your website.
4. Get a Google Ads Certificate
Part of your responsibilities as a digital marketing consultant is to use Google Ads (formerly known as Google AdWords), to promote products or services on various Google properties and on websites on the Internet.
5. Advertising Master Facebook Ads
The next step is to start with social media marketing, especially Facebook ads. As a digital marketing expert, you need to know how various social networks work (Twitter, Instagram, Pinterest, LinkedIn) but most of your time and budget campaign, will be spent on Facebook and Instagram.
Facebook, in addition to being a great social network, is now one of the most important tools in any digital marketing campaign.
Finding live exposure on Facebook is becoming increasingly difficult so the only way to use Facebook as a marketing tool, is to learn to use their advertising platform.
If you already follow the steps above and have a good knowledge of SEO and Google ads, learning to use Facebook Ads will not be difficult.
Many ideas are similar to PPC but you still need to learn how to use this tool and familiarize yourself with the various Facebook policies.
6. Become an expert in Google Analytics
In addition to learning the different tools that can do traffic, a digital marketing expert needs to know Analytics.
One of the key features of any digital marketing campaign is that everything is measured.
You know how many people viewed your campaigns, how many people clicked on your ads, how many changes they made, and many other metrics covering all aspects of your campaign.
In order to make informed decisions based on real data, you need to know how to measure campaign performance and how to analyze the results.
Your first place becomes a specialist in Google Analytics.
The fastest way to acquire the skills needed to get a Google Ads Certificate. Google has a wealth of resources to help you become a Google AdWords Expert and getting a certificate is a great way to prove to your clients or employers that you have the necessary skills.
7. Get a digital marketing job as a freelancer.
The next step in your career as a digital marketing professional is finding a real digital marketing job.
Starting your own website (step 2 above) is a great way to create different digital marketing strategies but to do digital client marketing, it is a completely different matter.
Managing client accounts will 'force' you to set processes, improve your analytics and reporting skills, learn how to manage budgets, and how to manage customer communication.
You can use job sites such as upwork.com, peopleperhour.com, fivver.com to apply for digital marketing services.
When you are just starting out, start with simple and fast tasks first and then gradually get into the big projects.
It is difficult for self-employed people who do not have a response to their assigned work so be sure to:
Read the requirements for submission work carefully and answer any questions.
Respond quickly. The job application will accommodate hundreds of applicants so make sure yours is above the list.
Keep your prices low and reasonable. If you do not have the information, you cannot charge a premium. Your goal in this section is to acquire information so that you can make money over time.
8. Get a real internship
One way to increase your skills and experience quickly is to get a real job as a digital marketing assistant in an established agency.
This is highly recommended because you will learn how today’s digital advertising agency works and you can use some of the things they do if you later decide to start your own agency or join another company as a digital marketing expert.
Starting your career as an independent marketer, without having experience working in a company, will be very difficult because you will need to get everything from scratch.
As I said above, working with customers is different than doing digital marketing on your websites and if you don’t have proper processes in place, you will lose valuable time on ‘free services’ and this will reduce your income and revenue.
9. Stay up to date with the latest updates and keep reading
Digital marketing strategies are constantly changing. Some digital marketers love this and others hate it, but it is true that digital marketing is a rapidly changing industry
Google sends hundreds of changes related to live and paid searches per year, the Facebook algorithm is constantly changing and in general, the digital marketplace has great potential.
This means that if you decide to pursue a digital marketing career, you should know in advance that reading will be a part of your daily routine.
I have been doing this for years now and every day I get to learn something new. In fact, I spend 20% of my time reading about industry updates and new developments, case studies, learning new tools, and staying up-to-date on the changes made to all digital marketing channels.
To ensure you never miss a review, follow these websites:
Cold - My favorite website when it comes to digital marketing issues and updates. Barry did a great job of letting us know everything that was happening in the industry. Search Engine Journal - News and resources on all digital marketing topics Content Marketing Center - A premier's content resource Google Blog - Updates on all Google technologies
10. Learn how to use digital marketing tools
In addition to learning how to use Google analytics, you also need to learn how to use other digital marketing tools.
When you go up the ladder and become a digital marketing manager, you will have to manage a team of digital marketing professionals.
The only way to evaluate their performance and control the progress of multiple projects simultaneously is tools. A good tool will allow you to build dashboards for all channels and logical reports for managers or customers.
There are plenty of great tools available, and while they are not free, the monthly payment is to invest in your work and another good thing you will continue with.
My recommended tools are:
Google Data Studio - Free and can be used to create custom dashboards and positive reports.SEMRUSH - This is a tool I use every day.
Important Reading:- Starting a digital marketing career is a good decision. There is a growing need for digital marketing professionals around the world, good pay (depending on experience) and it is a job you can do for yourself as a freelancer or by joining a digital marketing agency.
On the off chance that you are beginning now, your first concern ought to be to build your skills. Digital marketing is not the ‘one thing’ you learn by taking a course and starting to work.
There are many fields that create digital marketing and you have to be an expert in all of them if you want to reach the highest end of the pay scale. A good way to learn digital marketing is to customize your website. Create a blog and start writing content.
Spend time in learning and mastering the SEO and proceed forward to Google and Facebook advertising. If you have the opportunity to join a used digital marketing agency then do it.
The experience you will gain working with professionals and on many projects will be invaluable. If you would like to become self-employed or start your own digital marketing business, then start your career as a freelancer and gradually build your clients and expand your business.
From here I conclude that you all got the idea how to start Digital Marketing.