Many ideas are arising concerning what AdSense will appear as if within the future and the way the system will change as against what it's now.
Firstly, it’s clear that targeting algorithms will become even better and more powerful than they're now. This has been seen with the Google program itself over the previous couple of years and it should be of no surprise as this happens with AdSense. Advertisers will appear in additional appropriate results and people advertisers who manipulate their content to permit high-paying keywords to seem may struggle to try to do this unless it's appropriate to their content.
Another thing that is sure to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a key issue that it must address as quickly as possible and there’s little question it'll happen as fast as possible. At the instant, those that have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is usually keen on enhancing its products and this has been detected ago in AdSense. The program company has introduced site-targeted AdSense CPM, “smart pricing” and domain blocking and there'll probably be improvements that have already been added by other similar sites.
One such example is that the option for the advertiser to possess more control over where the content is being displayed. this might mean blocking your site from displaying on several addresses that host AdSense banners.
Another advanced concept is that Google will integrate AdSense in other sorts of media like newspapers or television than on. While this might sound to be more on the science-fiction side of the facts there’s no indication that this won't happen.
Google has access to a world array of over 150,000 advertisers of whom may prefer to penetrate offline markets in several countries. With Google’s strong network of advertisers, they'll prefer to appoint or allow offline distributors to make a format for Adwords advertising in content, in search, and now offline.
More options might be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant about this there’s no indication that this may not happen in the future.
Also, tons of individuals are demanding a transparent specification of the pricing policy of AdSense. Google has not indicated why this isn’t public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that would find itself in AdSense would be letting website publishers see which links are generating clicks on their website and supported what keywords they arrive there.
This could find yourself being a serious issue that would threaten the whole system because it could perhaps encourage more AdSense-only websites as profits become more transparent. tons of individuals may make AdSense-only sites, designed only for making profits through AdSense.
While this is often already happening today, it'd be foolish of Google to place such tools within the hands of its publishers.
However, one thing that would happen maybe a way for users to repair their issues with low AdSense generated income on their site. this might be done through an on-line wizard or something similar that might make suggestions to website owners that supported their contents.
However, the main buzzword of the day is RSS. the likelihood of sending targeted ads on to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn’t getting to let such a chance travel by.
This is what “interactive television” and similar items are trying to try to do for quite a while now. But the web would be a way better medium for this because there are not any mediums quite as interactive because of the Internet.
But within the end, this is often mostly speculation, and that we are sure to have Google surprising us with new features we might haven't thought of.